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The Splice Boys Experiment with Bullet-Time

1/23/2013 7:44 AM Eastern

The Splice Boys are taking the bullet-time technique of 360-degree photography to the next level, as evidenced by their ad for the Land Rover found below.

They explain, "So much of what is done with these rigs has been done to death, but no one wants to shake up the system or experiment; that's why we're different, we don't have preconceived or entrenched ideas of what you should, or rather what you shouldn't, do with these rigs. They are so adaptable, especially the way in which we have created our system, that they can be used for just about anything. Yes, we can create real art and not just advertising or blockbuster effects."

Read more here on CNET.