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'Meet the Superhumans' Promo for the Paralympics

8/28/2012 11:07 AM Eastern

Director Tom Tagholm has been generating buzz for his no-holds-barred Paralympics promo which features plenty of action, slow-motion and some startling imagery.

He tells Channel 4, "As well as the live sport scenes, we also storyboarded some of the more iconic shots from the very beginning. There’s one shot of a swimmer diving in to the pool with a camera strapped to her back – we had to invent a rig that allowed the camera to not only go in the water with her but to be sufficiently separated from the rest of her body so that you could see the whole of her back and head and arms as she made her way in to the water."

Read more here. Watch the spot below.

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