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'Lost' Co-Creator Talks 'Prometheus' Viral Videos, Twitter

5/10/2012 7:02 AM Eastern

Tubefilter reports from Digital Hollywod where Prometheus writer and Lost co-creator Damon Lindelof gave a keynote that addressed the subjects of viral video, Twitter and more.

They write, "[Lindelof] talked...about the challenges of creating [the viral videos for Prometheus]. He said that it has to be cool enough to justify its own existence, but innocuous enough that if it doesn’t appear in the movie, it’s not a big deal and audiences are not disappointed. He likened it to knowing the set list ahead of time when going to a concert. It doesn’t ruin the concert if you don’t know the list, but if you do, it deepens the experience for you and gives you some extra street cred amongst die-hard fans of the band."

Read more here.

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