Interactive Campaign for 'Dark Skies' Exploits People's Openness with Social Media2/06/2013 12:07 PM Eastern
The interactive website for paranormal thriller Dark Skies is almost as mysterious as the cryptic trailer. The website youhavebeenchoosen.org accesses your Facebook feed to create something called a "Terestrial ID Card" for you. Says Weinstein Company's senior marketing VP, Bladimiar Norman, "We try to exploit the openness that consumers have with their social media platforms. It gives them the idea that people are watching them and can very easily develops files on them. We know where you live and where you were born and who your friends are. It's a play on accessibility and also just having fun with the creepiness and paranoid nature of the subject of the film."
Read more here on The Hollywood Reporter.