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Imogen Heap and Deadmau5 Crowdsource from 19 Animators to Create Music Video

3/15/2013 8:30 AM Eastern

To create the music video for Deadmau5 and Imogen Heap's collaboration "Telemiscommunications," the artists staged a competition for animators. They posted a brief which included a set storyline, sketches of where the main character needed to be on the screen at a given time, and a color palette. The final result features contributions from 19 animators.

Says project director Colin Gordon, "We had to think about how the piece would work as a whole and not necessarily who we thought was the best animator, so it was about getting a good mix of styles and techniques as much as anything."

Watch below and read more here on Creative Review.