cpn connect
careers

Imogen Heap and Deadmau5 Crowdsource from 19 Animators to Create Music Video

3/15/2013 8:30 AM Eastern

To create the music video for Deadmau5 and Imogen Heap's collaboration "Telemiscommunications," the artists staged a competition for animators. They posted a brief which included a set storyline, sketches of where the main character needed to be on the screen at a given time, and a color palette. The final result features contributions from 19 animators.

Says project director Colin Gordon, "We had to think about how the piece would work as a whole and not necessarily who we thought was the best animator, so it was about getting a good mix of styles and techniques as much as anything."

Watch below and read more here on Creative Review.

Want to read more stories like this?
Get our Free Newsletter Here!