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IKA Collective Promos 'American Chopper'

1/25/2013 10:45 AM Eastern

IKA Collective collaborated with the Discovery Channel on a spot for the new season of American Chopper. Directed by Chris Stifel, the promo centers on the rift between the show’s father and son, “Junior” and “Senior” Teutul, and the subsequent rebuilding of their relationship.

“Everyone wanted the new season to begin with an epic promo,” says Ian Karr, IKA’s founder. “We found an old airport hangar that perfectly captured the gritty look Stifel and cinematographer Pete Konczal were after.”

“We pre-lit the entire spot to minimize on-set time for Junior and Senior,” Karr continues. “After we fired up the cameras and the guys stepped in, you could feel the electricity in the air. With such great on-camera chemistry, it’s clear why the show is such a hit.”

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