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DV Expo Day Two: Thursday, Sept. 20

9/19/2012 11:03 AM Eastern

Day two of Digital Video Expo 2012 takes place on Thursday, September 20, at the Pasadena Convention Center in Pasadena, California. Keep up with show news and updates via DV Expo's Twitter feed: @DigitalVideoXpo

The exhibit hall is open on Thursday from 10 a.m. to 5 p.m. Events that take place in the Presentation Theater (on the show floor) and Digital Video Expo Backstage area (adjacent to the show floor) are free for all attendees. Unless otherwise stated, events in Room 204 are paid workshops and require registration.

Co-located at the Pasadena Conference Center, adjacent to the Convention Center Hall A, the LA Post Production Conference at DV Expo takes place on Thursday from 9 a.m. to 5 p.m. The LA Post Production Conference runs through Friday.


Room 204
(paid classes)

Digital Video Expo Backstage
(adjacent to show floor)

Presentation Theater
(on show floor)

9:00 a.m.

9 a.m. - 12:30 p.m.
HD Frame Rates, Color and Compression, presented by AbelCine
This workshop focuses on the many different HD video formats. The course is designed to give shooters, producers and editors a better understanding of the video formats available today and how they compare with each other. This is a half-day workshop with a price tag of $150.



9:15 a.m.



9:30 a.m.



9:45 a.m.



10:00 a.m.

10 a.m. - 12 p.m.
Master Class with Cinematographer Gale Tattersall
Join cinematographer Gale Tattersall (House, From the Earth to the Moon) for a discussion on the art and technology of digital imaging, including a look at how he uses Canon's HDSLR cameras for his current projects.


10:15 a.m.


10:30 a.m.


10:45 a.m.


11:00 a.m.


11:15 a.m.


11:30 a.m.


11:45 a.m.


12:00 p.m.


12 - 12:45 p.m.
Sony Presents: Up, Up and Away—First Look at Sony's XDCAM PMW-200
Join award-winning director/cameraman Jody Eldred on a high-flying adventure as he puts the PMW-200 camera through its first U.S. field test.
Speaker: Jody Eldred, director/cameraman, Jody Eldred Productions

12:15 p.m.

12:15 - 1 p.m.
PMC Presents: Market, Sell and Distribute Your Movie, Bypassing the Middle Man
With an independent movie market saturated with competition, producing a movie and finding a traditional distribution deal is increasingly challenging. Filmmaker Jason Brubaker figured out how to successfully market and sell his movies online, and in his easy-to-follow, step-by-step presentation, Brubaker will show independent filmmakers how to maximize movie profits without the middle man.
Speaker: Jason Brubaker, film producer and consultant

12:30 p.m.


12:45 p.m.



1:00 p.m.



1 - 1:15 p.m.
Digital Video Expo Drawing

1:15 p.m.


1:15 - 2 p.m.
Poptent Presents: Build Your Video Business—Tips for Winning Commercial Clients Using Your Online Presence
Independent video producers have access to more work opportunity than ever, but have to find ways to stand out from the crowd. Kate Sullivan, Poptent's marketing director, shares tips for success from the most successful creative commercial videographers in their 50,000 member community, including:
• Getting the clients you want, from local businesses to Fortune 500 companies
• Differentiating yourself from your competition
• Showcasing your work
• DIY tools for promoting your video business


1:30 p.m.

1:30 - 5 p.m.
On-Set Workflows and Media Management, presented by AbelCine
This workshop focuses on the many different workflows used today. From the most compressed digital formats to the highest-end digital acquisition formats, this class gives a wide overview of popular and preferred workflow methods. Special attention is given to understanding computer file systems, data management practices, naming conventions, and NLE importing. This is a half-day workshop with a price tag of $150.


1:45 p.m.


2:00 p.m.



2:15 p.m.

2:15 - 3 p.m.
PMC Presents: Business Tips to Keep Your Production Company in Business
Plenty of seminars teach the “tools” of video and how to use them—from the DSLR to the RED and everything in between. However, what seems to be lacking in many workshops is teaching the fundamentals of sound business practices of video production. Gail will provide tips to keep you from making business mistakes that could put you out of business before you even get started. Topics covered include video production and your role in the process, copyright registration of the “collaborative” project, licensing your work, and estimating a project and managing it.
Speaker: Gail Mooney, partner at Kelly/Mooney Productions & 1st VP National Board of Directors of ASMP, Kelly/Mooney Productions


2:30 p.m.


2:45 p.m.


3:00 p.m.



3:15 p.m.

3:15 - 4 p.m.
PMC Presents: Independent Filmmaking—Community, Conversation and Collaboration
NewFilmmakers Los Angeles celebrates emerging talent in the film community, featuring local and international content. Monthly events offer an eclectic lineup of films, across a variety of genres and subject matters, and include filmmaker Q&As after each program. NewFilmmakers Los Angeles executive director Larry Laboe will lead a discussion on the importance of community and conversation in independent filmmaking: how to find "your people," work with the filmmaking community and get your projects out to audiences.
Speaker: Larry Laboe, executive director, NewFilmmakers Los Angeles


3:30 p.m.


3:45 p.m.


4:00 p.m.



4:15 p.m.



4:30 p.m.



4:45 p.m.


4:45 - 5 p.m.
Digital Video Expo Drawing

5:00 p.m.




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