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The Forward-Only Trajectory of Useful Technology

7/20/2015 11:15 AM Eastern

Marketing expert Seth Godin opines on what he calls "The Technology Ratchet," about how useful technology won't ever get abandoned, only improved upon.

He writes, "This one-way ratchet is accelerating and it's having a profound effect on every culture we are part of. As Kevin Kelly has pointed out, technology creates more technology, and this, combined with the ratchet, has a transformative effect. In a corollary to this, some technologies, once adopted, create their own demand cycles. A little electricity creates a demand for more electricity. A little bandwidth creates a demand for more bandwidth. And the roll-your-own media that has come along with the connection economy is an example of this demand cycle. Once people realize that they can make their own apps, write their own words, create their own movements, they don't happily go back to the original sources of controlled, centralized production."

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