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Twitter Integrates Live Video Directly Into Its App

12/15/2016 7:00 PM Eastern

Twitter has now integrated live video, once relegated to its standalone Periscope app, directly from within the regular Twitter app.

Writes The Verge, "In the short term, integrating Periscope fully into Twitter is a win for both. Periscope’s usage is likely to see a significant spike, and Twitter can begin to reclaim some of the ground it lost to Facebook once Mark Zuckerberg decreed that live video was the next big thing. Twitter remains a more natural home for live video than Facebook is — your network there is populated by people you are genuinely interested in, as opposed to people who were once seated next to you at a wedding. A live video shared by someone you follow is more likely to interest you than one shared by a distant acquaintance."

Read the full story here.

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