How On-Demand Is Redefining the Film Festival

The Atlantic examines the Tribeca Film Festival's groundbreaking foray into digital distribution with its Tribeca Online Film Festival and simultaneous on-demand offerings. They write, "Tribeca might never achieve the cachet of its top-of-the-line counterparts. The festival is not a first-rate marketplace, or a staging-ground for prestigious world premieres. In fact, it's most notable for these online and on-demand initiatives, groundbreaking pursuits that have made Tribeca the first truly nationwide film festival. The focus is a logical evolutionary step, given the independent film business's increasing dependence on leveraging digital platforms as tools to earn the sort of instantaneous national exposure that smaller movies simply can't get theatrically. There's no better way to achieve what is ultimately Tribeca's primary purpose, building the audience for independent cinema, than by embracing that reality."

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