A Film Studio Who Exemplifies Going Above and Beyond

Studio The Marmalade wanted to create a way to shoot high-speed video with a moving camera. So they developed their own software, called Spike, to do just that. Says Ron Dawson of Dare Dreamer Magazine, "There didn’t exist a camera system that could do this, so they made it themselves. The take away isn’t that you need to have software engineers on your team. The take away is, what are the things that YOU could make in the case you don’t have a dolly, or a jib, a steadicam, or a Phantom Flex."

Watch Spike in action below. Read more here.