A Successful Instagram for Video Will Take Music, Meaning and Moments
Sorenson Media CEO Peter Csathy writes up his ideas for what will ultimately make for a successful "Instagram for videos." He says, "That’s my goal here – to identify real contenders by identifying three engaging content types. Think of them as the three 'M’s' that have a real chance to succeed massively at scale: music (a community of interest), meaning (social causes), and moments (private sharing)."
Read the full piece here on TechCrunch.