Added by Sarv Kreindler--Creative Planet Network, 06/03/13 01:06:59 PM
USA Network’s USA Sync platform syndicates content across the web, mobile and social channels. Powered by Watchwith, USA Sync launched with the telecast of the 100th episode of Psych, engaging viewers with a “choose-your-own-ending” poll.
For the Psych viewing event, nearly 40,000 fans interacted with Psych games, short-form video, animated GIFs, editorial commentary, and voting and polling in real time, extending their experience beyond the linear broadcast. According to Jesse Redniss, senior vice president of digital, USA Network, “The strong fan response shows that viewers want to consume compelling content on the devices and apps of their choice.”