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Added by Sarv Kreindler--Creative Planet Network, 04/22/14 03:04:33 PM

How Does TV News Use User-Generated Content

A new report from The Tow Center at the Columbia Journalism School surveyed many hours of TV news and online pages to determine how user-generated content is being used by the likes of BBC, CNN, Al Jazeera and more. Writes Nieman Journalisn Lab, "While the report finds that UGC is used daily, there’s no consistent method of labeling material from the audience or crediting those individuals. And the reasons why news channels air user-generated content — and how they discover it — vary widely." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/22/14 02:04:39 PM

An Inside Look at the Streaming Video Ecosystem

Business Insider takes a look at the streaming video ecosystem, and how exactly video gets from a service like Netflix through to a subscriber's TV. They write, "Netflix's recent peering agreement with Comcast has ignited a firestorm of debate about the relationship between video companies and Internet Service Providers (ISPs). ISPs operate the "last-mile" of fiber that connects the final segment of the Internet — including bandwidth-intensive video — with end users. Unfortunately, there's been a lot of misinformation over how peering agreements, including the Netflix-Comcast deal, relate to the wider debate over net neutrality." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/22/14 02:04:22 PM

The Current State of Multiscreen

Volker Ballueder of MediaPost writes about the current state of second screen and what he believes the future holds. He writes, "In many discussions, I found out that everyone knows of a correlation between TV and mobile screens. No one knows exactly what and how but, of course, knows there is one. I am not disclosing my secrets here if I say that those screens go hand in hand. We as a nation, as humans, engage more and more with our mobile devices. We use them to check our bank statements, our social status, our text messages, emails, forums, or search for ideas, order books or toys or groceries. The mobile is our daily device with wearable tech usage and usability growing to become connected to mobiles and monitoring us 24/7." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/21/14 05:04:26 PM

Webinar: Accelerating Digital Transformation with Packet-Based Networks, April 23

The broadcast, film, and TV production industry is transforming from yesterday's physical, manual world to today's digital world. One of the big advantages of digital operations is that files can be transferred over IT networks. However, these increasingly bandwidth-intensive streams and file-based workflows will overwhelm legacy networks. To meet new network capacity and connectivity demands, media and entertainment companies are exploring next-generation Ethernet and IP/MPLS solutions. Join TV Technology and Ciena's Jim Gerrity and John Hawkins for a free webinar, "Accelerating Digital Transformation with Packet-Based Networks," taking place on Wednesday, April 23rd at 1:00 PM EDT. Register here.

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Added by Sarv Kreindler--Creative Planet Network, 04/21/14 05:04:55 PM

New Study: Viewers Spend 20% of Time Watching Streaming Content

A new study from Horowitz Associates shows that TV viewers are spending 20% of their viewing time with streaming content, up from 13% in 2013. Writes MediaPost's Jack Loechner, "This change has been driven by an increase in streaming directly to the TV set, which will impact viewers’ relationships to TV providers and network brands, concludes the report." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/21/14 04:04:44 PM

Behind the Social Media Success of 'Game of Thrones'

Fast Company's Co.Create talks to HBO's director of digital and social media, Jim Marsh, about the network's engaging, in-depth social media strategy for Game of Thrones. Says Marsh, "The speculation and conversations that happen around the smallest detail is amazing and part of what makes this audience so unique. Our job is to amplify that excitement and conversation, so we’ve always just looked for ways to capitalize on that activity and reward the fans." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/21/14 12:04:39 PM

Starbucks' Simple Tea Video Breaks Through Instagram Branded Top 10

Starbucks has broken through the top 10 branded Instagram videos (for the week of April 7-13), with a simple video showing a cup of swirling tea. The other brands on the list are generally high-octane and sports-related. GoPro holds three spots, while the NBA holds four. Two Victoria's Secret videos round out the top 10. See the full list here on Adweek.

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Added by Sarv Kreindler--Creative Planet Network, 04/21/14 11:04:58 AM

Watch NAB Show's Broadcast Minds Panel

In the below session from NAB Show, Geekbeat TV's Cali Lewis, magician Criss Angel, writer/actor Norm MacDonald, and actor/comedian Tom Green discuss the future of television as part of the Broadcast Minds 2014 session. Says Angel about his "trick" for gaining so many Internet views, "I think it's all about content...It's about creating a moment that people are engaged. I think I've been very blessed to understand the day and age that we live in and how rapidly it changes, and how to keep magic relevant." Watch below.

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Added by Sarv Kreindler--Creative Planet Network, 04/21/14 11:04:18 AM

Start-Up Viral Video Network Jukin Media on What Makes Videos Viral

Jukin Media is a start-up company that focuses on finding and creating viral videos for brands. Forbes talks to its CEO Jonathan Skogmo and Chief Development Officer Josh Entman about what they do.

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Added by Sarv Kreindler--Creative Planet Network, 04/18/14 02:04:36 PM

MTV Movie Awards Incorporates Vines in Broadcast

As part of last Sunday's MTV Movie Awards, the show incorporated Vines into the broadcast by using them to show 6-second recaps of some of the year's best films. Writes Lost Remote, "This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films." Read the full story here.

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