Movie Theaters Diversify Offerings Beyond Films

The L.A. Times is reporting on the increasing trend of movie theaters screening live events, concerts, sporting events and more in an effort to increase ticket sales.

Says Robert Lenihan, president of programming at AMC Entertainment Inc, "We want theaters to be community centers, where people can come hang out and enjoy themselves and not just watch a movie. If we can offer better and fresher experiences, we think they will visit the theater more often."

Read the full article here.