Trollbäck + Company Designs World Science Festival Open 2012 Title Sequence Programmed in C++

Branding and Design studio Trollbäck + Company recently created the opening sequence for the World Science Festival, the annual event that celebrates the exploration of sciences. T+Co has collaborated with the Science Festival Foundation now for the fourth year.

"We are always curious about how things work, so it's a natural fit to work with World Science Festival. For this year, I was wondering how it would look if we made the science speak for itself and to see what beauty it was capable of," says Jakob Trollbäck.

Inspired by math and nature, the team abandoned traditional animation software and instead started to write lines of code. The result is a mesmerizing visualization of the algorithms over time. "We studied the work of mathematicians like Alan Turing and found such beauty in the visual representations and generative formulas that the math creates. It's wonderful that the science and math that is used to decode the world around us, in turn can create such beauty," states Digital Creative Director Steven Baker.

Programmed using C++, the data that drives the sequence shows the interpretation of science describing nature. An otherwise unconventional approach to animation, this different process allowed the team to study an incredible amount of animated visuals as the algorithms created thousands of variations. The results were often a surprising find, and once the sequences were selected, the data that creates the imagery was overlaid on the visuals.

The piece was finalized with a track by Michael Montes, who also have been working with the World Science Festival since its inception.