Damon Lindelof on Twitter, Viral Videos and 'Prometheus'

The Wall Street Journal talks to Prometheus screenwriter Damon Lindelof about his embrace of both viral videos and Twitter in the lead-up and aftermath of the release of his sci-fi epic.

Says Lindelof, "Sometimes when you put content out there and it’s just a scene from the movie it’s exactly the same experience you’d get in a movie theater. But I do think people, particularly when it comes to viral content, like content that’s talking directly to them, creating that level of interactivity."

Read the full interview here.