First, RED announced a 4K camera shoot-out for any and all cameras. Two days later, they canceled it but not without sending out some fighting words into the cybersphere directed at Zacuto and their yearly Great Camera Shootout.

Steve Weiss of Zacuto responded to Jim Jannard's complaints about the lack of 4K testing but that is when things took a turn for the dramatic and fascinating. FilmmakerIQ explains the whole debacle, complete with meme graphics, here.