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Do Filmmakers Really Need A Digital Camera As Beautiful as the Blackmagic Cinema Camera?

Fast Company's Co.Design waxes lyrical about the Blackmagic Cinema Camera's beauty and promised practicality, but also wonders, "The Blackmagic Cinema Camera is undeniably sexy, and sends a very clear message: professional filmmaking gear should be beautiful, not just functional. And what’s wrong with that message? It works for Apple. But the design language of the Blackmagic Cinema Camera feels a bit off all the same. It’s saying: Love me. You know you want to. But what it should say is: Trust me. Based on what I’ve seen, I’m just not sure I do."

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