YouTube has said
that it will be sponsoring higher quality content and supporting
ultra-high quality digital video.These two announcements come
just days after the launch of the beta version of YouTube Leanback,
the next phase in the company’s play for the living room. These moves
also signal a shift in strategy for the online video site as it attempts
to brand itself as a content destination rather than a place to watch
Click mashable.com for the whole story.