Reid Rosefelt writes on his blog: As recently as last summer I thought that a filmmaker could do a good job with social media only using Facebook.
I’m not saying that anymore.
Back then, the crux of my argument came from my supposition that most independent filmmakers’ time was very limited. If they had time to do Twitter, Instagram , Tumblr, etc., that would be great, but I knew what was involved in making a film and I knew that a lot of people were doing DIY distribution. Facebook was bigger than all other social networks combined. Facebook offered unique advantages like cheap advertising. Facebook took very little time compared to the others.
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