Larry Jordan's Thoughts: Apple and Professionals

A year after the disastrous release of Final Cut Pro X, Larry Jordan ponders the fraught relationship between creative professionals and Apple. He writes, "Creative professionals have been Mac fans for a long, long time. We build businesses, meet payroll, and create killer products using Mac gear. Over the last few years, Apple has forgotten that you can’t treat creative professionals the same way you treat consumers. But I’m starting to see moves from Apple that it has recognized this."

Read the full post here on his blog.